Marketing campaigns and promotional efforts almost cannot exist without social media. Part of what I do for clients or projects is to create a brand voice and style. Once that is established, we look at target audiences, objectives, and reach.

The channels I normally work in are Instagram, Facebook, YouTube, LinkedIn, and Pinterest. The projects and clients I've had over the years aren't on TikTok, and I always advise against using TikTok or X just for the sake of it. A strategy has to be in place to effectively use social media.